The Power of Advertising The Power of Advertising project uses technology in a matter-of-fact way to encourage you to explore how the underlying assumptions in the social, cultural, and political aspects of their lives. It combines "high tech" black-and-white digital photography (with an inexpensive digital camera, computer, and printer) with color created by hand with colored pencils or tempera paint. As artist Juan Chávez says, "I want students to utilize and play with technology, not worship it like a false idol."OBJECTIVES:
Investigate themes by creating multiple text/image versions based on one issue or idea. QUESTION TRUTH
THINK ABOUT
Name one thing a family member told you that you know was a lie. Can men do more than women can? Are women smarter than men are? Do you believe everything you see on television or in textbooks? Why not?
CHOOSE AN ISSUE
Name an issue or message YOU feel needs to be "PROMOTED" within their community (or possibly globally).
WRITE A SLOGAN
Create a slogan like "Just do it" or "Crack is Whack". It is best to have the saying be no more than 4 or 5 words. This is really the most difficult part of this project. Most students will simply write down a statement of the issue and be satisfied with it as the slogan. You will reduce it to the least amount of words possible without losing its meaning. Rewrite it as necessary and exchange certain words with slang words you use everyday. Take your time on this. This is the intense portion of the project. Make your words meaningful.
Find PICTURES, create illustrations, but keep it simple. 1 photo, or 1 simple direct illustration
This process of image creation could also be done using traditional photography, found images, copying machine, or stencils if you choose. Be creative.
I will accept nothing less than the best you can do.
SIMPLE AND DIRECT!
PART 2
. I would like you to repeat the project, with a different concept and a different medium, using only 2 words. You will receive an additional grade when you complete this.
Imagery and Concept are equal
Effort and Time are Equal
Investigate themes by creating multiple text/image versions based on one issue or idea. QUESTION TRUTH
THINK ABOUT
Name one thing a family member told you that you know was a lie. Can men do more than women can? Are women smarter than men are? Do you believe everything you see on television or in textbooks? Why not?
CHOOSE AN ISSUE
Name an issue or message YOU feel needs to be "PROMOTED" within their community (or possibly globally).
WRITE A SLOGAN
Create a slogan like "Just do it" or "Crack is Whack". It is best to have the saying be no more than 4 or 5 words. This is really the most difficult part of this project. Most students will simply write down a statement of the issue and be satisfied with it as the slogan. You will reduce it to the least amount of words possible without losing its meaning. Rewrite it as necessary and exchange certain words with slang words you use everyday. Take your time on this. This is the intense portion of the project. Make your words meaningful.
Find PICTURES, create illustrations, but keep it simple. 1 photo, or 1 simple direct illustration
This process of image creation could also be done using traditional photography, found images, copying machine, or stencils if you choose. Be creative.
I will accept nothing less than the best you can do.
SIMPLE AND DIRECT!
PART 2
. I would like you to repeat the project, with a different concept and a different medium, using only 2 words. You will receive an additional grade when you complete this.
Imagery and Concept are equal
Effort and Time are Equal